So what does Cru mean — aside from college slang for crusade? Right now, nothing – and anything.
From Orlando Sentinel blog
The Campus Crusade for Christ’s recent announcement that the organization plans to change its name to Cru has left lots of people scratching their heads — especially after the ministry said it went through 1,600 possible names before coming up with that one.
Cru? Really? What’s that mean? Shorthand for “Crusade”? An acronym?
Campus Crusade Vice President Steve Sellers says the name began as a nickname in the early 1990s on college campuses where students started referring to “going to Cru” or attending a “Cru meeting.” Sellers couldn’t say who first started using the nickname or how it came about, but it’s safe to assume – since this is the same generation of college students that reduced “parents” to “rents” – that “Cru” is short for “Crusade.”
The decision to change the name came because both “Crusade” and “Campus” no longer accurately reflect the organization, Sellers said. Click here to continue reading.