By Michael Haverluck
Toy makers are being pressured by a Swedish advertising watchdog group to produce gender-neutral Christmas toy catalogs.
Sweden might be known for its safe family-friendly Volvo cars, but its Christmas toy ads are anything but family-friendly ─ by conservative standards. One of the most socially liberal nations on the planet now mandates gender confusion in ads geared toward youth.
If you’re a parent looking to audition your son for a toy ad in Sweden, he’ll be more likely to be holding a Barbie or hairdryer than a G.I. Joe or toy gun. And girls will be better off posing with toy assault rifles than Easy-bake Ovens to get a spot.
This politically correct casting is done in the name of gender-neutral advertising.
And who is producing this new role playing? None other than Sweden’s advertising regulatory body. Click here to continue reading.