By Michael Haverluck
OneNewsNow
Toy makers are being pressured by a Swedish advertising watchdog group to produce gender-neutral Christmas toy catalogs.
Sweden might be known for its safe family-friendly Volvo cars, but its Christmas toy ads are anything but family-friendly ─ by conservative standards. One of the most socially liberal nations on the planet now mandates gender confusion in ads geared toward youth.
If you’re a parent looking to audition your son for a toy ad in Sweden, he’ll be more likely to be holding a Barbie or hairdryer than a G.I. Joe or toy gun. And girls will be better off posing with toy assault rifles than Easy-bake Ovens to get a spot.
This politically correct casting is done in the name of gender-neutral advertising.
And who is producing this new role playing? None other than Sweden’s advertising regulatory body. Click here to continue reading.
Comments are closed, but trackbacks and pingbacks are open.