American Family Association has shut down their online contemplative-promoting bookstore. The website is now gone (see cached file of store), and web visitors are redirected to this message:
The American Family Resource Center has been closed. Please e-mail any customer service questions to CustomerService@signaturewebsites.com. Thank you for allowing us to serve you.
Lighthouse Trails placed two phone calls to AFA this week and spoke with two different customer service representatives. We were told that AFA had been receiving a high number of complaints about the store’s New Age content and decided to shut it down. One representative told us that many people had called and complained about the number of New Age books in the store. The representative said that people calling thought that AFA was promoting the New Age by carrying these books. A second representative gave us the phone number of Christian supplier, Innovative, and said they were handling orders now for AFA.
Innovative is a major supplier for online Christian bookstores and offers many New Age/contemplative/emerging titles. Christian bookstores like Tampa Christian Supply use Innovative and offer books by some of the staunchest New Age/meditation promoting teachers. A partial list includes: Basil Pennington, Ken Blanchard, Doug Pagitt, Brian McLaren, Thomas Merton, and Joan Borysenko.
For more information and background research on AFA’s bookstore, see our AFA Database, and check out CRS’ article: Online Christian Bookstores Continue to Promote Yoga and the New Age Movement.
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